Outdoor Digital Signage – The Forum Car Park, Norwich

The Forum, Norwich digital signage installation

“The project was spot on for time and budget and exceeded expectations as far as the quality of service from Digital Media Systems and the screen.”

– Steven Falvey, Head of Property & Facilities

The Location

The Forum in Norwich was a Millennium Project built on the site of the old Norwich library, which burned down in 1994.

It has since become an iconic landmark in the city and is part of the ‘Norwich 12’, a family of heritage attractions that span the Norman, medieval, Georgian, Victorian and modern eras. The Forum is a popular meeting place and welcomes thousands of people through its doors each day to use the Norfolk and Norwich Millennium Library, as well as attend the exhibitions and events on offer.


  • 65” wall mount high bright all-in-one semi-outdoor LCD digital sign
  • 6mm tempered glass with <0.9% reflectivity
  • -20°C to 40°C operating temperature
  • Ventilation based advanced thermal management
  • IP50 Steel enclosure with custom RAL colour
  • Corrosion protected
  • Ambient Light adjustable
  • Rugged & Vandal proof design
  • Built in intelligence, reporting& remote control.

The Project

The brief called for the replacement of an existing single-sided illuminated backlit poster box in the Forum’s car park, which was coming towards the end of its usable life. This would act as a test location ahead of an intended digital signage rollout. The decision was made to take a leap forward and invest in digital content in order to provide the marketing and site information to visitors.

The previous poster box was slower to update and had on-going printing costs associated with it.

Project Management

Steven Falvey, Head of Property & Facilities, and another senior member of the team jointly managed the project. As this is a test project, Steven said: “we were able to pick a supplier based on our belief that it represented the best quality of product that suited our needs.”

The Benefits

When asked about the expected benefits from the project, Steven said: “We wanted to switch from a single static poster so that we had the ability to display marketing material for a number of events rather than one, as well as having the ability to provide important site information, such as opening hours and parking tariffs.

“Digital Media Systems were very helpful in making suggestions as to the most suitable product for this particular location. They had a product that was suitable for harsh environments, plus excellent customer service from initial enquiry through to post delivery.”

The Delivery

“The project was spot on for time and budget and exceeded expectations as far as quality of service from DMS and the screen.”

In conclusion, Steven added: “The whole process was straightforward from start to finish. Our contact was with a single member of staff, which made the process pain-free, as there was no hand over between departments as can often be the case.

“Avtar was always professional and really easy to deal with. He didn’t overcomplicate the decision-making process with endless technical information. He was honest about which product would best suit our requirements and what exactly was required to make the project happen.”

Mansfield Westgate 47″ Double Sided Outdoor Display
ANPR Car Parking System with Outdoor Displays