Digital Menu Boards are displays that are designed to operate continually and show bright high resolution images. Because of the affordability of the technology they are being utilised more and more throughout the fast food sector. Static menus made up of text and graphics were the first to replace old menus that were previously made from card, blackboard, foamex or pin-boards. Backlit vinyl menus can be difficult to edit and often costly. Digital Menu Boards replace these to allow for quick and easy up-dating of the menu content. Prices or menu items can be changed in minutes, often by the business manager on their own computer.
The two types of Digital Menu Board are a Stand-alone or a Network controlled system.
Stand-alone system. This is simple to install and use whilst being affordable. Network or Internet connection is not required as the content is changed by a USB memory stick which is removed when the content is updated. The display contains the control system with a memory large enough to retain hundreds of menus. Static menus, slide-shows or animated video menus can all be played on these devices. Made from commercial screens, they are protected by a toughened glass panel so it can be easily cleaned. Cooling fans ensure stable and reliable performance. There are no external controls and the unit is fixed on the wall with a security device. A remote control allows for setting the opening hours. Additionally, if required, using the software provided it is simple to set up various menus to be automatically displayed at different times.
Network controlled system. This is ideal for multiple sites that require control from a central location. Flexible control allows for scheduling of content days or months in advance. Individual displays over numerous locations can all display menu content and much more. Mixed displays of menu text, animated graphics and video all combine to give a more powerful marketing tool. Eye catching motion increases the attention span of customers and allows for up-selling. Promotions, Specials, Meal Deals etc. all create increased sales.
Pita Pit is a Canadian fast food chain specialising in healthyappetising meals. The target audience are primarily students and young professionals. After spreading from Canada across the US they have started their overseas expansion into both Asia and Europe, with 430 locations to date.