Understand your audience and influence their behaviour.
INSIGHT is our audience analytics platform which collects data on how people are engaging with their digital signs and helps advertisers to understand who their audiences are and how well the digital signage content is performing. This gives advertisers the tools to compare the performance of digital adverts in different locations and also carry out A-B testing of content.
INSIGHT breaks down every passer-by it sees into anonymous audience and engagement data using video analytics. It collects data on footfall, age, gender, movement, engagement, most/least engaging content and dwell times. This enables Digital Signage networks to better understand their audience’s preferences in order to target them more effectively. INSIGHT utilises anonymous device tracking to track audience’s mobile phones to distinguish between new and repeat audiences and allow understanding of audience movement, return rate, duration and more.
All audience & advertisement performance information is collected, stored and processed. After an advertising campaign the data can be used to assess the performance of individual adverts so future campaigns can just use the better performing adverts. Advertisers and others have the ability to test their creatives over a weekend or a cycle while measuring audience engagement (views), and most importantly, what audience is engaging.