Digital Signage - More information

For information on using Digital Signage in Education click here

Digital Signage is a new and exciting way of communicating high-impact visual information to consumer populations.

Unlike static signs, dynamic signs make it easy to:

Create, display, schedule and manage high-quality digital images
Blend images with text to inform, entertain and persuade
Target-market your brand, products and services to the customer of the moment
Combine the internet and real-time marketing techniques using cost-effective digital displays

Digital signage increases your sales by delivering memorable and relevant content to the customer of the moment. This ensures your message is seen, remembered and acted upon.

Some Interesting information:

Up to 40% of traditional POS advertising is ignored.

Some live commercial examples and independent studies consistently show that digital signage can - if done right - be highly effective at boosting sales and many believe it's a case of when and not if for in-store digital signage systems.

Studies show that around 74% of buying decisions are made in the store and that half of all purchases are made on impulse.

Digital media has been found to be up to seven times more effective than printed posters.

Used well, digital signage can prompt you to buy something that you hadn't thought of buying when you went to the store, influence which brand you choose and probably prompt you to buy something else to go with it.

The hard benefit of increased sales is accompanied by the soft benefits of improved store ambience, that ability to manage compliance (basically make sure that different stores do thing the way that head office wants and the same way as one another) improvements to staff communications for example.

There has been a seizmic shift in the advertising market, TV programmes garner smaller audiences today. We also spend more of our time out of our homes, and twice as much as in the 1960s. These factors have caused targetting of customers to shift to out of home advertising.

The most recent survey showed that there are approximately 97,000 digital signage screens in use in 13,661 outlets. A third of stores have 1 screen and just under 40% have 2 to 5 screens. Stores with 10 or more screens tend to be supermarkets with large floor space.

The majority of screens (59%) are used by the retailer for branding and promotions while 25% are used for supplier branding. One in 5 screens is interactive and the number of interactive screens is on the increase.

Most retail networks operate just one channel of content and change it weekly or less frequently.

How can Dynamic Signage accelerate Return-on-Investment?

Generate sales by targeting audiences by the season, by the hour, by the minute!
Digital Signage presents a tremendous opportunity for single and multi-brand retail organisations. It allows you to launch campaigns that directly target audience demographics and behaviours. Adjustments can be made quickly and easily.

Reach out-of-home audiences
The human eye is naturally attracted to movement. Grab the attention of your audience with compelling visual content.

Use it to emphasize your branding, point-of-purchase and promotional campaigns.
Synchronise your TV and in-store advertising.

Sell advertising time on your signage Dynamic Signage can earn you more marketing and merchandising pounds.

The promotion of your suppliers products or services on your hardware will dramatically increase the impact of their advertising campaigns.

Call 0845 288 2348 to discuss your project.

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